Over 4 hours a day

Posted on: 12/19/17 3:30 AM | by Jonathan McKee

America loves their music… which is probably why the average person over 13-years-old now listens to over 4 hours of music per day. That’s an average of 47 minutes a day more than they did last year alone.

The question is… what kind of music?

Every December we wrap up the year with one final Youth Culture Window article unveiling every No. 1 song of the year. This year there were 12 songs that hit No. 1 on Billboard’s Hot 100… and half of them were rap/hip-hop.

Any guess as to what the common theme was this year?

Take a peek in our newest Youth Culture Window article, The Biggest Hits of 2017.

Does Sexy Music Really Affect Me?

Posted on: 08/30/17 1:30 PM | by Jonathan McKee

I guess it’s a good time to ask this question when the No. 1 song on the charts articulates, “I want to show my mouth your favorite places, let me trespass your danger zones until I make you scream.”

Whenever I speak to parents I tend to provide them with a glimpse into the world of youth culture: the apps young people frequent (on their smartphones at an average of 2 hours and 38 minutes a day), the games they’re playing (teen boys play an average of 56 minutes per day), and the music they’re soaking in (at an average of 1 hour and 54 minutes per day) (Media Use by Tweens and Teens, page 19 and 31). Sometime I even play YouTube videos or paste lyrics of the top dozen songs right on the screen for parents to see firsthand. The reaction is always the same:

“I didn’t know it was this bad!”

Well, I’ve been doing this two decades now… and I’ve never seen the top 12 songs this bad Continue reading “Does Sexy Music Really Affect Me?” »

Teen Summer Bucket List Goes Viral

Posted on: 07/25/17 7:21 AM | by Jonathan McKee

Go to a party
Have sex
Give two blow jobs
8 hoe pics for Instagram
Hook up with Jacob again
Get a boob hickey…

These are just some of the items on a young person’s “bucket list” gone viral on Twitter.

Does this surprise me?

The timing is intriguing. Just last week I had a 3+ hour drive to the airport on my way back from teaching youth workers at a convention in Indiana. I took the opportunity to listen to the current Billboard Hot 100 to get a glimpse into the top music today… and apparently teen thinking today Continue reading “Teen Summer Bucket List Goes Viral” »

Sex in the Top 10

Posted on: 07/18/17 6:32 AM | by Jonathan McKee

I’m always amazed how shocked parents are when I simply take them on a tour of the top 10 songs in the charts at any given time.

Many of you have heard me take parents on this tour (here’s me doing it in Amish PA). In a world where young people average 2 hours a day listening to music, it’s always wise to hear what messages they’re gleaning through their headphones. Today… that message happens to be pretty sexually charged.

David and I just did a quick review of the top 10 in this week’s YOUTH CULTURE WINDOW article. Take a peek at what our kids are hearing this summer and several free resources we provide to engage kids in meaningful conversation about these songs.

SEXY SONGS OF THE SUMMER

A Peek Inside the Top Music of 2016

Posted on: 12/20/16 4:00 AM | by Jonathan McKee

Billboard-2016-NO-1Every year-end we write a special Youth Culture Window article dissecting every Billboard No. 1 hit song of the year.

This year there were eleven No. 1’s filled with break ups and hook ups, drugs and alcohol, sung by musical legends and unknown newbies. 2016’s most popular songs were marked by tremendous diversity in theme, genre, and artists.

But when the music ended, what did our kids really hear?

Take a peek at our breakdown. We share lyrical excerpts, some links to online videos, and a brief discussion of the song’s meaning to help you understand what elements were imparted to teenagers through the music.

Here it is!

The No. 1 Songs of 2016
What Impact Did They Make on Young Listeners?