That’s a whole lot of mobile Facebooking!
A couple months ago I provided you with an update about the digital devices we own, how many of us own them, and the rapid rate in which this number is increasing. Well… those numbers are still growing. Here’s a glimpse, according to the most recent June updates from Nielsen:
- 61% of moble subscribers in the U.S. owned a smartphone during the most recent three month period (March-May 2013)
- 53% of smartphone owners used Android
- 40% use iPhones (but Apple’s smartphone market grew 7% and Android only grew 2%)
- Woman make up the majority of smartphone owners
- 78% of Millennial subscribers aged 25-34 own them
- 75% of Millennial subscribers aged 18-24 own them
So what are they doing on these phones? Nielsen’s June 10th report about mobile consumers reveals…
- smartphone users spent 87% of their mobile online time on apps
- smartphone users spent 13% of their mobile online time on the web
- iPad users spent half the time on their iPads that they do on their phones
- Smartphone users spend over 9 hours a month on social networking platforms
With all this mobile… you’d think mobile devices dominate, right?
Wrong. TV still wins. This same Nielsen report reveals:
- Traditional TV viewing has grown year after year.
- The average American still spends more than 42 hours a week looking at screens
- Almost 37 of those 42 hours are in front of a television set
These June reports didn’t note teen smartphone use. The last numbers I saw were September 2012, when Nielsen reported 58% of mobile subscribers age 12-17 as smartphone owners. This was over 20% growth from the year prior, so I can only assume those numbers are probably approaching 70% now.
That’s a whole lot of smartphones.
Are parents teaching their kids how to be responsible with these powerful little devices… or are they just experiencing buyer’s remorse a few months later and SMASHING their kids’ phones?