I’m doing some pop culture research today, a typical ritual before I teach about youth culture at my workshops, to make sure I have current data (I’m teaching my parent workshop to a women’s group in my hometown this Wednesday, then teaching my CONNECT workshop this weekend in KS). Interesting TV news today.
Let me back up a second. A few weeks ago I blogged about the media source that still holds the title monopolizing most of our kids’ entertainment viewing– I’m referring to television (See here if you want to see my blog with Nielson’s breakdown of hours). And anyone who hangs out with kids knows that one of the most popular TV show’s of choice is MTV’s Jersey Shore.
MTV knows the huge draw that Jersey Shore brings… and apparently the cast know this as well, because they just finished their salary negotiations and each member of the core group is going to be making about $100,000 per episode. That’s no Charlie Sheen salary… but hey this is cable! And this show is beating out most broadcast shows.
EW comments about Jersey Shore’s draw:
Regardless of what you might think of Snooki, Sitch and Co., they’re not pulling a robbery — on the balance sheet, they’re worth the money. Jersey Shore is like the American Idol of basic cable, delivering huge adult demo numbers that are higher than many, if not most, broadcast shows.
Hmmmmmm. I don’t know about phrasing that “worth the money.” But yes… they somehow are indeed drawing audiences.