I’m preparing to teach two training workshops this weekend, a “Discipleship” workshop to the teachers/faculty at a Christian school tomorrow, and then my parenting workshop in Eastern PA on Sunday. Doing a little research, I thought I’d check in on the ongoing battle between internet and TV, both media channels vying for our kids’ attention.
This is always an interesting study. Common perception is that kids spend much more time on the internet each day. But time and time again, to most people’s surprise, TV proves to be the primary media “time sponge” for young people.
In Kaiser’s huge media consumption report last year, kids averaged about 90 minutes per day on the internet, where they soaked up a good 4.5 hours on the TV immersed in American Idol, Jersey Shore, Family Guy, etc. (MTV is often the most watched network by young people)
Nielson’s brand new State of the Media report (free registration required to view whole report) reveals just how much TV kids were absorbing each day in quarter four. Check out this chart– the monthly hours of each age group in the last quarter of 2010: (notice that my age group watches waaaaaaay more TV than our kids)
If you combine the top two rows, 12-17 year-olds are averaging almost 3 hours and 44 minutes per day of TV. About 6 months ago Nielson was reporting 12-17 year olds average about of 3 hours 46 minutes per day. Not much of a shift.
Wondering what people are watching? This past week American Idol still ruled broadcast TV, and Jersey Shore still reigned supreme on Cable.