MTV at it again

Sex, drama, blurred nudity, hookups, more blurred nudity, flights, obscenities, even more blurred nudity…

No, I’m not talking about a new show on HB-HO or Skin-a-max (they don’t blur), I’m talking about a new series that starts next week on MTV… a show that’s been effectively marketed to our kids.

If you happened to watch this year’s MTV Video Music Awards a few weeks ago to get an accurate glimpse into the porthole of pop culture (my two cents on that award show here), then you might have been just as surprised with some of the commercials as the show itself. That Sunday, the world saw the preview for the new MTV series, The Challenge Cutthroat, airing next week on October 6th.

So what will our kids see if they watch this MTV reality series?

Let me stop right there.

First. I’m not a parent who locks my kids in the dungeon only to release them at age 18. I believe in teaching my kids to make good media decisions (I talked about this in detail in my recent article, “To Glee or Not to Glee,” and in my article, “Dad, Can I Download This Song?“). But there are some media decisions I make to protect my kids. One of those is blocking MTV. Yes… I just block it. I find nothing of any value on that channel at all. I’m just doing them a favor.

That being said, I’m always amazed at how many parents allow their kids to watch the shows that MTV continues to offer. I’m not even going to argue the point. I’m simply going to link the “preview” for this new show, The Challenge Cutthroat, and let you decide for yourselves.

WARNING: Even though there is no nudity or language in this clip (yeah, it’s all blurred and bleeped), this is going to really offend some of you. And if it does… good! You should be offended. It’s smutty, suggestive and sexually charged (guys, you might not even want to watch this little preview alone)… and it’s marketed to our kids. I encourage parents to watch it as a couple. (And before you email me or comment on this blog, “Why did you even link that. We don’t need to see that?” Let me just say this. Most of the parents who object to me showing that clip are the same ones who don’t realize that their own kids are watching stuff like that. Argue with me if you want, but I’ve seen it hundreds of times.)

MTV knows that the VMA awards show is THE biggest watched cable show of the year by young people age 12-34, so they always show previews for series like these to build anticipation and create buzz among kids. Years ago Tila Tequila was launched this way and had a HUGE following (6 million total viewers each week- the most watched telecast amoung viewers since The Osbournes). Tila went two seasons, then MTV upped the ante with their show A Double Shot at Love, with two bisexual hotties. Twice as sexy.

Now they’ll do it again with The Challenge Cutthroat.

MTV is about one thing: ratings. And their target market: 12-34 year olds.

Just thought you might wanna know.

About Jonathan McKee

president of The Source for Youth Ministry, is the author of over twenty books including the brand new If I Had a Parenting Do Over, 52 Ways to Connect with Your Smartphone Obsessed Kid; Sex Matters; The Amazon Best Seller - The Guy's Guide to God, Girls and the Phone in Your Pocket; and youth ministry books like Ministry By Teenagers; Connect; and the 10-Minute Talks series. He has over 20 years youth ministry experience and speaks to parents and leaders worldwide, all while providing free resources for youth workers and parents on his websites, TheSource4YM.com and TheSource4Parents.com. You can follow Jonathan on his blog, getting a regular dose of youth culture and parenting help. Jonathan, his wife Lori, and their three kids live in California.
[Are you getting this daily blog in your email inbox?] If not, it's real easy-go here.
This entry was posted in Entertainment Media, Jonathan's Rant, Music, Sexuality, TV. Bookmark the permalink.

3 Responses to MTV at it again

  1. Danielle A. says:

    Well that was appalling. Do you remember when MTV was actually all about the M? Michael Jackson’s “Thriller”, Guns N Roses “November Rain”? Carson Daly & “TRL”? It’s a shame that a channel with the word “Music” in their name has resorted to disgusting, exploitive smut to boost their ratings. If you want to see actual music anymore you have to get up pretty early in the morning. It’s a darn shame.

    Granted… some music videos aren’t that classy either… but man… I just feel like “The Challenge: Cutthroat” is a whole new level of awful.

  2. Jenny Windle says:

    As a parent, I hope nobody gets offended by your blog, you need to show what is out there and we need to protect our children. We have a code on our main t.v. that only my husband and I know and anything that is above a PG the code needs to be entered. I am sure the heart of the Lord is grieved with what is so acceptable today, I know mine sure is.

    Bravo for your article!

  3. Let me just say this. Most of the parents who object to me showing that clip are the same ones who don’t realize that their own kids are watching stuff like that. Argue with me if you want, but I’ve seen it hundreds of times.

    So true! Thanks for posting on this. One of the biggest issues is when parents don’t know that it’s so easy for their kids to watch this stuff, even when it’s not allowed in their own home.