School’s out, summer has officially arrived… and kids are officially bored. So what are many of them going to do?
As much as I would love to tell you that kid will be outside playing stickball in the street or riding their bikes to the lake to swim… the reality is, media is going to be a HUGE part of their summer. And research shows that the majority of that media will be TV.
So what’s on TV?
Most of the new shows aren’t out yet… except for two strategically timed brand new shows from MTV. And I’m actually afraid to even type what these two shows are about, because then many of your “content-blockers” might block this blog. So… hmmmm…. let me be scientific: the shows really focus on male genitalia. (how was that?)
This week our Youth Culture Window article goes into great detail about the shows. Here’s just a snippet. And please, pardon our candor:
A nerd with a big penis becomes the talk of the school. A stuffed bear with a big penis becomes the rival of a puppet ape.
Yep, these really are the plotlines for two of MTV’s new shows.
Introducing RJ Berger
The Hard Times of RJ Berger now airs on MTV on Monday nights at 10:00pm EST, following its pilot episode which debuted immediately after the MTV Movie Awards on Sunday, June 6, 2010. The title of the show is actually a play on words because of the lead character’s…ummm, how do I say this?…“anatomical gift.”
It was funny. When I sent this article to my secretary to proof, she sent it back to me with this note: “Too much ‘penis’ in this article.”
I’ve never been sent a note like that before. (What has our society come to that we have to be careful how to even disclose to you about this kind of content?!!)