What People Retweet

The whole twittering phenomena has been interesting to watch. I’ve resisted, mostly because I think my tweets would be boring (I’m on a plane, I’m writing, I’m on another plane, I’m watching my kid’s soccer game, I’m eating hot wings, I’m freaking exhausted!).

But the Twitter craze continues to boom, even being a big part of the MTV VMA’s preshow this year. (Who is being Twittered about the most on the red-carpet?)

My dad just passed an interesting article to me from Fast Company, a magazine that stays on the cutting edge of successful business ventures. The article is about proven ways to get “Retweeted on Twitter,” highlighting what tweets people want to read and the most ReTweetable (RT) words and phrases. 

I found it fascinating how many of the methods go against what might seem to be popular practices, especially among tweens. For example: the article says to avoid tweeting about idle chit-chat, “boring” activities like just watching TV. Hubspot’s viral marketing scientist Dan Zarrella (an avid Twitter-er who spent nine months analyzing roughly 5 million tweets and 40 million retweets) also suggested that Tweeters “Don’t Be Stupid,” knocking the traditional abbreviations and emoticons… you know, like 🙂 Successful retweets also have more punctuation (something most teenagers’ texting does not).


Click here for the entire article.

About Jonathan McKee

president of The Source for Youth Ministry, is the author of over twenty books including the brand new The Teen’s Guide to Social Media & Mobile Devices, If I Had a Parenting Do Over, 52 Ways to Connect with Your Smartphone Obsessed Kid; and the Amazon Best Seller - The Guy's Guide to God, Girls and the Phone in Your Pocket. He has over 20 years youth ministry experience and speaks to parents and leaders worldwide, all while providing free resources for youth workers and parents on his websites, TheSource4YM.com and TheSource4Parents.com. You can follow Jonathan on his blog, getting a regular dose of youth culture and parenting help. Jonathan, his wife Lori, and their three kids live in California.
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One Response to What People Retweet

  1. yeah, i think it’s funny that teens break most of the rules that experts come up with with – and to be fair to the “experts” – teens often have pretty poor success in gaining followers.