Sunday night millions of teenagers watched The MTV Video Movie Awards to catch a glimpse of the best artists of the day… unfortunately the most of what they caught was the “worst of them.” Kanye was sure at his worst.
If you haven’t read the headlines by now, Kanye did one of his dumbest moves yet live on the show, leaving Taylor Swift in tears. As I sit here and write this blog only hours after the event, articles are already appearing like popcorn all over the internet, filled with new news of Kanye’s rude antics, his removal form the awards, and now his weak apology. (Sigh.)
I was watching the show Sunday night, my annual glimpse of one of the biggest pop culture phenomenon’s of the day. (As you know, ever year I encourage you to set your TIVOs and watch the show. The day after the awards, I write an article sharing my two cents on the show- ours will appear on the front page of our site late Monday in the Youth Culture Window magnifying glass.) Early in the show, shortly after Katy Perry’s disgusting crotch grab (that’s actually describing it mildly), Kanye West revealed his true self once again with an out of control outburst, walking on stage when Taylor Swift was awarded Best Female Video. Kanye took the mic from her during a pause in her acceptance speech and said, “Yo Taylor, I’m really happy for you, I’m gonna let you finish, but Beyonce had one of the best videos of all time! One of the best videos of all time!” Beyonce looked a little confused, and slightly flattered. Boos began echoing throughout the room, disapproving of Kanye. As West left stage, applause began again for Taylor. A stunned Taylor stood there with a horrified look on her face. She never got to finish her speech.
Kanye’s name was mentioned a few times later in the show as a nominee for other awards– a majority of the crowd booed whenever Kanye’s name was mentioned (actually flustering Diddy to stumble over his words).
My heart broke for Taylor Swift. Kanye’s actions were, dare I say, “Heartless.” As this MTV.com article put it,
“But his verbal attack against Swift had a more vicious tone. According to a tweet from Jay-Z’s DJ, Neil Armstrong, Swift and her mother were seen backstage crying afterward; Beyoncé brought Swift onstage for another chance at her acceptance speech later in the show. Various celebs have lashed out against West on Twitter, including Pink, who had to be escorted away from the rapper by security. “
For those of you read our Youth Culture Window article about Kanye last year, his actions Sunday night might not have surprised you. His “apology” wasn’t much of a band aid. Kanye’s blog reveals a little regret as he apologizes to Taylor. But he turns to defend himself by claiming he was just being “real.”
Yeah… a real jackass! (There I go again!)
Catch the whole Youth Culture Window article about the 2009 VMAs here.