92% More 12-34-year-olds Watched the MTV Movie Awards

Last week I posted my recap of this year’s raunchy MTV Movie Awards… a show that always seems to slip under the radar of most parents.

Apparently this is true. Because 92% more people in the 12-34 demographic watched the show this year. Online, the show generated a 205% increase from last year. By Midday Monday, the show had already logged 3.5 million streams. Add that to the 5.3 million viewers the night before.

That’s a lot of kids getting a glimpse of the “junk” MTV was showing (Click here for my description of what most parents had no idea that their kids were watching)

Last week I chatted about the show with a few parents I knew from church. Several of them admitted that their kids watched it… the parents had no idea what kind of content their kids were watching (along with literally millions of other kids across the country).

A lot of the show’s hype had to do with the movie Twilight and its fanatical band of followers. MTV showed an exclusive preview for it’s new movie “New Moon,” and that, combined with the many other “moons” we saw that night created quite a buzz … hence the high number of downloads the next few days.

You can see all the numbers here and here.

About Jonathan McKee

president of The Source for Youth Ministry, is the author of over twenty books including the brand new If I Had a Parenting Do Over, 52 Ways to Connect with Your Smartphone Obsessed Kid; Sex Matters; The Amazon Best Seller - The Guy's Guide to God, Girls and the Phone in Your Pocket; and youth ministry books like Ministry By Teenagers; Connect; and the 10-Minute Talks series. He has over 20 years youth ministry experience and speaks to parents and leaders worldwide, all while providing free resources for youth workers and parents on his websites, TheSource4YM.com and TheSource4Parents.com. You can follow Jonathan on his blog, getting a regular dose of youth culture and parenting help. Jonathan, his wife Lori, and their three kids live in California.
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