More Loyal to Toothpaste Brand Than Church?

Another example of “what the world thinks of us.”

USA Today puts it like this:

Some Americans are more loyal to their toothpaste or toilet paper than to their religious denomination, making those consumers more choosy about Charmin or Colgate than they are about church, according to a new survey.

According to a Phoenix-based research firm, 16% of Protestants say they would consider only one denomination, while 22% of them would use only one brand of toothpaste and 19% would use just one brand of bathroom tissue.

Sigh. I don’t think I’ll even comment.

(ht to Jamie L.)

About Jonathan McKee

president of The Source for Youth Ministry, is the author of over twenty books including the brand new The Teen’s Guide to Social Media & Mobile Devices, If I Had a Parenting Do Over, 52 Ways to Connect with Your Smartphone Obsessed Kid; and the Amazon Best Seller - The Guy's Guide to God, Girls and the Phone in Your Pocket. He has over 20 years youth ministry experience and speaks to parents and leaders worldwide, all while providing free resources for youth workers and parents on his websites, and You can follow Jonathan on his blog, getting a regular dose of youth culture and parenting help. Jonathan, his wife Lori, and their three kids live in California.
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2 Responses to More Loyal to Toothpaste Brand Than Church?

  1. wes says:

    I would hope it is b/c that 16% know that not one denomination has the corner on the truth and that there are many good ones out there…Alas it is probably not the case.

    Most will goe to the first church of the prosperity gospel until someone asks something more than Sunday morning of them.

    Perhaps a survey could be done to determine what brand of TP is bought most by the respective members/attenders of any given denomination?


  2. Joepaaa says:

    I’m failing to see the problem with this. Can someone explain what’s wrong with this stat?