Levi’s Encourages You to Unbutton Your Beast

I was watching prime time a few weeks ago and saw a Levi’s commercial that made my mouth hit the floor. This was a commercial, so I figured, “They aren’t going to go there.” But as the couple kissed, her shirt came off, then his pants began to unbutton… I wondered for a second if I had somehow accidentally subscribed to HBO.

“Unbutton Your Beast.” Such is the new campaign for Levi’s.

Now they’ve got a website hoping the idea will go viral (thanks for the link Alan). I can’t even begin comment… you just have to look for yourself:





About Jonathan McKee

president of The Source for Youth Ministry, is the author of over twenty books including the brand new The Teen’s Guide to Social Media & Mobile Devices, If I Had a Parenting Do Over, 52 Ways to Connect with Your Smartphone Obsessed Kid; and the Amazon Best Seller - The Guy's Guide to God, Girls and the Phone in Your Pocket. He has over 20 years youth ministry experience and speaks to parents and leaders worldwide, all while providing free resources for youth workers and parents on his websites, TheSource4YM.com and TheSource4Parents.com. You can follow Jonathan on his blog, getting a regular dose of youth culture and parenting help. Jonathan, his wife Lori, and their three kids live in California.
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This entry was posted in Jonathan's Rant, Sexuality, TV, Youth Culture. Bookmark the permalink.

One Response to Levi’s Encourages You to Unbutton Your Beast

  1. I just heard about this the other day but didn’t know how bad the commercial was. Wow. It just gets worse and worse.