I guess energy drinks will try anything to market their product.
Not much to be said here… I’ll just quote the ad word for word:
“When you wake up ‘the morning after’ in a strange place, don’t be ashamed. Jump start your body and mind with the electrolytes and B-Vitamins in AMP Energy Relaunch…”
Wow.
The racy video ad (warning, even though this ad has no nudity, it’s definitely raunchy) with it’s catchy tune and downloadable lyrics has gone viral. MarketingProfs.com calls it how they see it:
By creating a funny, viral-worthy campaign to which most of us can relate, AMP has delivered a nifty piece of Marketing Inspiration.
With success of these kind of campaigns… you can bet we’ll be seeing more of them.
Sigh.
About Jonathan McKee
president of The Source for Youth
Ministry, is the author of numerous books including the new
Should I Just Smash My Kid's Phone?, and youth ministry books like
Ministry By Teenagers,
Connect: Real Relationships in a
World of Isolation, and the award winning book
Do They Run When They See You Coming? Jonathan
speaks and trains at conferences, churches and events across North
America, all while providing free resources for youth workers and parents on his
websites,
TheSource4YM.com and
TheSource4Parents.com. You can follow Jonathan on
his blog, getting a regular dose of youth culture and parenting help.
Jonathan and his wife Lori, and their three teenagers Alec, Alyssa and Ashley live
in California.
