Nickelodeon’s “Zoey” beats NBA Playoffs

Ever wonder what tweens are watching?

The pregnant Jamie Lynn Spears’ show “Zoey 101” drew huge numbers last Friday night for its serier final, beating everything else on cable last week, including NBA playoff coverage.

Media Life Magazine reports:

“Zoey” drew an average 5.1 million total viewers for the hour-long finale last Friday, May 2, at 8 p.m. Another half-hour rerun that followed averaged 5.05 million, making them the two most-watched shows on cable last week, well ahead of NBA playoff coverage and the first new episode of “Hannah Montana” since Miley Cyrus’ controversial Vanity Fair pictures were released…

And if you think controversy doesn’t attract attention…

The finale was nowhere near the 7.3 million total viewers who watched “Zoey’s” third-season finale in January, shortly after the 16-year-old announced she was pregnant. The show has regularly finished No. 1 among tweens this season.

Hmmmmm.

About Jonathan McKee

president of The Source for Youth Ministry, is the author of over twenty books including the brand new If I Had a Parenting Do Over, 52 Ways to Connect with Your Smartphone Obsessed Kid; Sex Matters; The Amazon Best Seller - The Guy's Guide to God, Girls and the Phone in Your Pocket; and youth ministry books like Ministry By Teenagers; Connect; and the 10-Minute Talks series. He has over 20 years youth ministry experience and speaks to parents and leaders worldwide, all while providing free resources for youth workers and parents on his websites, TheSource4YM.com and TheSource4Parents.com. You can follow Jonathan on his blog, getting a regular dose of youth culture and parenting help. Jonathan, his wife Lori, and their three kids live in California.
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